Meta has introduced Incognito Chat with Meta AI, a new feature for WhatsApp and the Meta AI app, designed to provide users with a confidential space for AI-powered conversations. This feature leverages Meta’s Private Processing technology, which ensures that messages are processed in a secure environment inaccessible to Meta itself or any other party.
Unlike similar modes offered by other platforms, Incognito Chat guarantees that conversations are not logged or visible, with messages disappearing by default after each session. This approach allows individuals to discuss sensitive topics such as health, finances, or career plans without fear of exposure.
Today, we're launching Incognito Chat with Meta AI on @WhatsApp and the Meta AI app, a new way to have completely private conversations with AI.https://t.co/VZWbAx60th pic.twitter.com/sBmeWmgfvl
— Meta Newsroom (@MetaNewsroom) May 13, 2026
The rollout of Incognito Chat with Meta AI is planned for WhatsApp and the Meta AI app in the coming months, targeting users seeking privacy for personal or sensitive queries. Availability will be phased, and the feature is expected to reach a broad audience as part of WhatsApp’s ongoing commitment to user privacy.
Meta is also preparing to launch Sidechat, an additional privacy-focused feature, which will allow users to consult Meta AI within existing conversations without disrupting the main chat. Industry analysts view these steps as Meta’s push to differentiate its AI offerings by emphasizing security and privacy, addressing concerns that have often surrounded digital communication platforms.
