Google prepares Photoshoot feature for release on Pomelli

Google’s Pomelli, the AI marketing experiment from Google Labs built in collaboration with DeepMind, is about to expand its capabilities with a new feature called Photoshoot. The tool launched in October 2025 as a public beta for small and medium-sized businesses, and this upcoming addition signals Google’s intent to further integrate it into product-focused marketing workflows.

Photoshoot appears to let users upload an image of a physical product, choose from a set of visual themes, and then select templates that match those themes, after which the tool generates polished marketing images as if the product had gone through a professional photo session. The output would slot directly into Pomelli’s existing campaign flow, where businesses can use their Business DNA profile as a creative foundation and produce ready-to-use assets across social media and advertising channels.

The feature is poised to benefit e-commerce sellers, product brands, and small retailers who currently lack the budget or access to professional photography studios. Generating product imagery at scale has traditionally required expensive shoots or stock photo licensing, and Photoshoot could dramatically lower that barrier. Within Pomelli’s interface, it would likely sit alongside the existing campaign creation flow, either as a standalone entry point or as a step within the asset generation pipeline.

Google has been quietly expanding Pomelli since its launch, having already added Animate in January 2026 through Veo 3.1 integration. Photoshoot follows a similar pattern of layering generative capabilities on top of the brand identity foundation. Given the speed at which the platform has iterated, a near-term availability window seems plausible. For a product still in public beta and free to use across four English-speaking markets, Pomelli is clearly being positioned as a serious contender in the SMB marketing automation space.