Google launches Pomelli, experimental Marketing AI Agent

Google has started a new experiment called “Pomelli” in Google Labs, focusing on marketing automation for small businesses and startups. This experiment gives users the ability to provide a URL for their business, after which the agent analyzes the site, extracting brand guidelines, the core topic, and relevant information from sections like the About page. Based on this research, Pomelli organizes the collected assets and lets users review or modify them, users can exclude or add materials to ensure the brand concept is accurate.

With this tailored dataset, Pomelli offers topic suggestions for future marketing campaigns, letting users choose an angle before generating multiple variations of campaign materials. These include visual assets, color schemes, call-to-action prompts, and campaign messages. This workflow targets business owners, marketers, and anyone seeking rapid campaign ideation with less manual effort. The experiment is currently limited to the US, Canada, Australia, and New Zealand.

The features discovered so far show a marketing agent that can both research and generate campaign options, allowing for hands-on adjustment by the user. While response speed is still an issue, the initial results stand out in quality and relevance, and there is potential for further improvement as users become more familiar with the tool’s workflow.

Google’s move aligns with its broader push to embed AI-driven productivity across its portfolio, bringing agentic capabilities to business operations. If the product matures, it could streamline campaign planning for non-experts and give Google a strong position in the autonomous marketing space, particularly as competition in AI-powered business assistants heats up.