xAI tests team accounts for Grok as competition heats up

xAI appears to be building a Teams plan for Grok, positioning it as a direct competitor to the collaborative offerings already seen on platforms like ChatGPT. This move would benefit business users and organizations who require clear boundaries between personal and team workspaces. The upcoming setup is expected to let users toggle between their personal account and a dedicated Team account, effectively providing a new namespace where team-specific chat history, projects, and file uploads are kept separate. This mirrors established workflows in other AI tools and could make Grok more attractive for professional or group usage.

Early reverse engineering points to a dedicated Team settings page, where admins can manage invitations, permissions, and feature toggles, suggesting a focus on administrative controls and group management. At this stage, it’s still unknown if xAI plans to launch Teams as a separate subscription tier (following the industry norm of per-seat billing), or as an add-on to existing plans like Enterprise or even Personal. There’s technically nothing preventing xAI from bundling this with existing subscriptions, but introducing a new paid Teams plan would align with how most competitors handle group features.

xAI, known for rapid iteration, has recently focused its public releases on features like Imagine (AI image/video generation) and the Valentine Companion, initially giving early access to heavy Grok users and planning phased rollouts for others. Bringing in Team functionality would further solidify xAI’s intent to grow Grok’s utility beyond individual users, possibly capturing a slice of the business AI market currently dominated by OpenAI and Google. While there’s no confirmed timeline for the Team features, development activity signals it’s a priority after the latest companion and creative tool updates.