xAI rolling out custom, shareable Imagine templates for Grok

xAI is preparing to give Grok web users the ability to build and share their own Imagine templates, going beyond the preset templates that arrived earlier this year. The work-in-progress feature opens with three categories:

1. Photo to Video: Animates a still image from a video prompt.
2. Photo Style Edit: Applies a stylistic transformation to an uploaded photo.
3. Photo Edit Video: Chains an edit pass with an animation step in a single workflow.

Creators can configure the underlying prompts themselves, with the chained option exposing two fields, one for the image edit and another for the video. A name, a description, and a shareable link round out the package, and every custom template appears in a dedicated tab in the web app.

A fourth template type called Image Reference Edit is also taking shape. It introduces an @ mention syntax for swapping in reference images mid-prompt, so a creator could write something like “dress a person in @image with the outfit from @reference” and pull from multiple uploads at once. A toggle to generate a video output sits alongside the image-editing pathway.

The push fits a broader pattern of investment around Imagine. A separate discovery feed has been spotted in development for Grok on iOS, designed to surface Imagine videos generated through Grok and posted to X, a vertical stream sourced from native X content rather than fresh uploads.

Custom Skills are advancing in parallel, with the web tab already in place and creation flows functioning against Grok 4.3, leaving the listing layer as the last missing piece before launch.

With Grok Build, Grok Computer, refreshed UI animations, the Imagine expansion, and Skills all converging at once, the pieces are lining up for an xAI keynote moment to tie everything together. It has been a while since the company staged a major event, and the volume of preparatory work surfacing across surfaces suggests one may not be far off.