Google has been widening the scope of Pomelli, its experimental marketing agent built by Google Labs and DeepMind, with availability in the European Economic Area, the UK, and Switzerland going live this week in English. This expansion lands six months after the October 2025 debut in the US, Canada, Australia, and New Zealand, and follows two additions earlier this year: Animate, which generates short branded videos with Veo 3.1, and Photoshoot, the February release powered by Nano Banana for studio-grade product imagery.
Two further capabilities now appear to be taking shape. The first, referred to as Catalog, would let merchants point Pomelli at a URL holding their store's product list and have the tool ingest the entire inventory in one pass. Rather than uploading items one by one, SMBs (small and medium-sized businesses) could hand over a catalog page and get back a batch of brand-consistent product shots, ad creatives, and social posts grounded in that set, particularly useful for independent retailers without an in-house design team, slotting alongside the Business DNA workflow Pomelli already runs.
The second, more ambitious thread is Websites. Still early in development, it suggests Pomelli is moving beyond static social assets toward generating landing pages or full marketing sites, with hosting potentially handled by Google itself. That would close the loop between brand analysis, asset creation, and live distribution, putting Pomelli on a collision course with Wix, Squarespace, and the wave of AI site builders including Google's own Stitch project.
With Google I/O scheduled for May 19 and 20, both additions look like plausible candidates for an on-stage moment, given the push to position Pomelli as a no-cost growth lever for users in newly opened markets. Whether Catalog and Websites arrive as labeled features or fold into the existing campaign flow, they would tilt the tool from social marketing helper toward something closer to a self-contained marketing department.
