Microsoft is consolidating a comprehensive AI-powered shopping experience within Copilot, taking direct aim at Amazon’s dominance. The previously hidden shopping tab is now partially live for some users, revealing a multi-widget page:
- Tracked Prices: Shows up top, allowing users to monitor specific product price changes, a feature already active.
- Order History: Users can view their past purchases, centralizing post-purchase management.
- Recommendations: Sections like fashion, travel, family, flavors, and holiday, all styled with a fall theme. Each opens a new Copilot chat preloaded with shopping prompts.
A “Discover new shopping features” area showcases what’s coming next:
- Price Insights: Copilot analyzes product prices, displays average ranges, and suggests whether it’s a good time to buy, similar to Google Shopping’s price-tracking features. It combines web data with timing recommendations (“overpriced now,” etc.).
- Review Insights: Copilot summarizes the main pros and cons from user reviews, highlights key positive and negative comments, and surfaces the product’s overall rating, aimed at reducing noise and decision friction.
These updates show Microsoft is moving aggressively into AI-driven commerce, in line with developments on ChatGPT, Perplexity Shopping, and similar platforms. The fall-themed UI hints at a public launch in the near future, likely with new feature announcements coming soon.
This marks a strategic shift, Copilot is evolving from just a productivity assistant to a consumer commerce hub, directly challenging Amazon, Google Shopping, and new AI-first shopping entrants.
