Meta has unveiled Muse for Small Business, expanding its personal AI agent with skills and connectors designed to help people operate and grow their companies. Users can give Muse a goal such as running a business or finding new customers, then connect the services holding the information needed to pursue it.
Muse can draw on analytics from Instagram professional accounts, Facebook Pages, Meta ad accounts and a broad set of business tools. Initial integrations include Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom. Meta says this allows the agent to work with a company’s brand, storefront, financial records and customer data rather than treating each service as a separate silo. Businesses can also create custom connectors.
1/ muse for small businesses 📊
— Alexandr Wang (@alexandr_wang) September 29, 2026
we found lots of people using muse to run their small business. plumbing businesses, grocery stores, farms, restaurants, and shops.
today we're launching a bunch of connectors to make that easier! pic.twitter.com/zqCGJljCW9
The central safeguard is approval before external action. Meta says Muse will not publish content, send messages or spend money unless the user authorizes it. That boundary matters for an agent with access to ad accounts, customer records and payment-related services, where an incorrect autonomous action could carry immediate commercial consequences.
The small-business offering builds on the general Muse agent Meta introduced earlier this month in the US and Canada. Meta describes Muse as a personal AI agent for the era of personal superintelligence, and this expansion gives that idea a concrete business role across the company’s social and advertising products and third-party software.
Muse remains free for most uses, with optional subscription plans. Meta plans to add further skills and connectors, positioning Muse as an operating layer that can combine business context, planning and user-approved actions rather than serving only as a general-purpose assistant.
