This feature was previously tested in February and now seems to become available to more profiles.
A similar feature also exists in stories and it allows you to apply certain video fillers to your Reels. Filters, being one of the core Instagram features can give Reels a bit more Instagram flavour.
The feature is still not yet available to everyone and likely is just another A/B testing wave. Did you get colour filters too?
- 📲 Instagram is a popular social network owned by Facebook. In addition to photos and videos, it supports lots of different content formats such as Reels, IGTV, Live Streams and more.
- 📲 Instagram is also available in Beta and you can opt-in as a tester via Google Play.
- 📲 Instagram is also available in Alpha and you can opt-in by joining its Alpha Testing Google Group