Figma acquires Weavy, launches Figma Weave

What's new? Figma Weave, from Figma's acquisition of Weavy, adds AI media generation and editing; it uses AI models and node-based tools for cinematic video and realistic visuals;

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Figma

Figma has officially announced the acquisition of Weavy, introducing it on their platform as Figma Weave. The new feature is designed for creative professionals and teams seeking advanced AI-driven media generation and editing capabilities. Figma Weave is publicly available and integrates multiple leading AI models such as Seedance, Sora, Veo, Flux, Ideogram, Nano-Banana, and Seedream, enabling users to generate cinematic video, realistic imagery, and precise visual assets. This browser-based canvas allows for granular editing, including lighting adjustments, object masking, and color grading, all organized in a node-based workflow. The approach lets users branch, remix, and refine AI outputs, offering more control than previous solutions that relied solely on single-prompt generations.

The new product stands apart from earlier Figma offerings by merging generative AI with traditional editing, creating a flexible media pipeline for continuous creative exploration. Early users, including architects, VFX artists, marketers, and designers, have adopted the platform to produce staging images, media for games and television, social content, and product mockups. Industry observers have noted the appeal of its hands-on editing tools and the platform's scalability for both individuals and enterprise teams.

Figma, founded in 2012, has grown from a collaborative design tool to a comprehensive platform for product development, now extending its capabilities with Figma Weave. The acquisition of Weavy, an AI-powered creative platform established in Tel Aviv in 2024, reflects Figma’s commitment to blending human creativity with powerful AI systems to support a wide range of creative professionals worldwide.

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