The button looks more like clickbait because it states "your Spotlight payout 10000$". In the end, it just shows a screen about the possibility to be eligible to get some earnings from their Creator fund. Interesting that this button disappeared afterwards so it is more like a one-time promo.
Spotlights is a Snapchat analogy of TikTok or Reels videos and some time ago they announced a big creator fund to incentivise creators to post more content.
"Spotlight is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon."
Interesting to note that the settings page has an ads section where you can customise your ad settings and recommendations up to a "New York Jets fan" level. I wonder if I will start receiving Gary Vee content recommendations if I select this one 🤔
Ad preferences on Snapchat
So, which ones are the best? TikToks, Reels or Spotlights?
