Perplexity is developing a dedicated Market Research section, which would sit alongside its existing navigation categories like Finance, Travel, and Shopping. Unlike those other verticals, Market Research appears to be directly powered by Perplexity Computer, as indicated by a computer icon in the prompt bar, meaning queries would be handled by the company’s agentic multi-model system rather than standard search.
The interface reveals a structured set of suggested workflows: macro analysis covering total addressable markets and market opportunities, industry and company analysis, and growth analysis spanning tech adoption, business model canvas, value chain analysis, jobs-to-be-done frameworks, and BCG matrix generation. These are the kind of strategic tools that consultants and analysts typically assemble manually using expensive subscription databases. The feature is listed as being powered by premium sources including CB Insights, PitchBook, and Statista, data providers that Perplexity formally integrated into its platform earlier this month at its Ask 2026 developer conference, where it also launched Computer for Enterprise alongside new developer APIs.
This discovery fits neatly into Perplexity’s broader trajectory. The company has been steadily carving out specialized verticals backed by Computer’s orchestration capabilities, and market research represents a natural next step given its subscription-first pivot and growing enterprise customer base. Whether Market Research will be available to all users or reserved for enterprise and Pro tiers remains unclear, and Perplexity has not publicly referenced the feature. In a sample test, TestingCatalog asked the system to analyze how leaked product features influence stock prices, and it produced a detailed report correlating specific leaks with market movements, a promising sign for analysts and investors who depend on timely competitive intelligence.
