OpenAI is advancing towards launching ads in ChatGPT across both web and mobile, targeting a broader user base. A new announcement window has appeared in the application code, although it is not yet live for users. The pop-up details several assurances, including that ads will not influence model outputs and responses should remain trustworthy. All ads will be distinctly marked to differentiate them from regular responses.
- Ad menu and "About this ad" panel with options to hide, report, learn why you're seeing it, or "Ask ChatGPT" about the ad
— Tibor Blaho (@btibor91) January 29, 2026
- New "Ads controls" section in settings (ad history, interests, personalization toggles, delete all ads data, go ad-free with Plus) pic.twitter.com/yiWtGz0GyQ
Data privacy is emphasized: advertisers will only see aggregated statistics such as ad impressions and clicks, never individual chat histories or personal details. Users will encounter ads in three formats during conversations and will have direct feedback options, such as upvoting or downvoting ads, which tailors future ad relevance. Personalization is based on chat history and memory, but users can control this through ad settings. Options include:
- Hiding unwanted ads
- Deleting stored ad preferences
- Opting out entirely by upgrading to ChatGPT Plus for an ad-free environment
These settings currently remain hidden in the interface. The initial rollout will focus on free-tier users and those on ChatGPT Go in the United States, with an expected expansion over time. This move aligns with OpenAI’s broader monetization strategy, balancing new revenue streams while providing transparency and user control. This development is significant for free users and the company as it refines the balance between monetization and user experience.
