Notion plans to announce personalized AI Agents on September 18

Notion is preparing to introduce a set of AI personalization features that would let users tailor their Notion AI experience more closely to their individual or team workflows. As discovered within the upcoming release, the personalization tools will appear directly on the Notion AI interface via a new “Personalize” button.

Here, users can set a custom avatar for their AI, assign a name, and, crucially, configure detailed behavioral instructions. These instructions can be selected from predefined templates like Sidekick, Minimalist, or Analyst, or built from scratch. Users will also be able to browse and utilize templates in a new Agent Personalization category within Notion’s Marketplace, a space that, given Notion’s strong template-building community, could soon enable creators to share, or sell, custom AI agent personalities.

This move aligns with Notion’s broader product strategy, which is to turn its workspace into a deeply flexible, user-driven platform where users and teams can adapt tools to their needs.

The company has already seen success with its robust template system, and bringing a similar philosophy to AI agent customization stands to expand what users can do, particularly for those who run workflows on both web and mobile. Notion’s approach here is notable: the personalization instructions reside on editable Notion pages (Think of it as "AGENTS.md" but for Notion).

Users can define the agent’s “identity,” communication style, and a dynamic “memories” section, which the AI updates based on feedback given in chat. This memory updating, managed as editable bullet points, is a unique feature not currently offered by comparable tools like OpenAI’s GPTs or Google’s Gemini Gems. For builders and creators, this brings new possibilities to monetize agent personalities, expanding the role of Notion as a hub for knowledge and workflow automation.

Notion is set to showcase these features during their keynote on September 18. Early evidence suggests that this release will be accessible across both web and mobile versions, with further details likely coming during the event. For users who already build and share Notion templates, the ability to construct and market custom AI agents should unlock new creative and commercial avenues, especially as Notion positions these AI engines as versatile, customizable helpers within the workspace ecosystem.