New Ideogram Styles feature brings reusable aesthetics for creators

Ideogram has introduced Styles, a system designed to direct and reuse aesthetics across various generations. Styles are now available on both the web and iOS platforms. This feature targets designers, marketers, and creators who require consistent art direction for ads, merchandise, logos, and social media visuals.

Styles offers several preset selectors, including General, Realistic, Design, and Auto. It also features a Random style option with an 8-character Style Code that allows users to recreate a discovered look. Additionally, the Style Reference feature guides outputs using up to three images. Users can access these features from the Style tab in the prompt bar. The Random option draws from a vast internal library, and when users find a look they like, they can copy its code and apply it to future prompts across different projects.

This system shifts control from prompt workarounds to first-class inputs and compares favorably to competitors. For instance, Midjourney’s Style Tuner and Stable Diffusion LoRA sets often require additional steps or training, whereas Ideogram’s codes and references function inline without the need for model training. Early user feedback highlights faster iteration, more consistent brand palettes, and easier collaboration, as teammates can simply paste a code to match a campaign’s look. However, there are some limitations: codes depend on the Random feature, and reference blending can become inconsistent in complex scenes.

Ideogram, as a company, is focused on consistency. Version 3.0 emphasized layout-true text and style control, and on July 29, 2025, the team released Ideogram Character for maintaining single-photo character consistency. Styles aligns with this trajectory by providing creators with durable, shareable aesthetics that can be used across various briefs and teams.