xAI readies Grok web with Imagine tool and Team profiles

xAI continues to evolve its Grok platform, with the upcoming introduction of the Imagine feature on web clients. Imagine has already been accessible to mobile users, offering a dedicated gallery where people can view generations created by the model, including images and videos. On the web, this will appear as a separate section, similar to the mobile approach, allowing users to not only browse and review visual generations but also create their own and seamlessly convert images into videos. While the feature is already functional in some test environments, it lacks final refinements and might require some additional time before public rollout.

This move will primarily benefit creative professionals, content creators, and anyone interested in generative AI outputs for media projects, giving them access to a more robust set of tools across platforms. The gallery would likely be located within the main navigation of Grok's web client, making it simple to switch between chat and creative workspaces.

xAI is also close to releasing Team accounts, enabling organizations to manage workspaces with isolated namespaces, dedicated chat histories, and collaborative projects. This addition fits well into xAI's broader strategy of supporting both individual and enterprise workflows, increasing Grok’s appeal to both solo users and collaborative teams. Both features were discovered during analysis of pre-release versions, with the Imagine gallery already showing core functionality but pending interface polish. For xAI, these updates could strengthen its position in the competitive landscape of AI platforms by offering a cohesive cross-device creative suite with integrated team management.