Perplexity is testing a fresh “Invite and Earn” referral initiative after sunsetting its original early-access invites, which were tied to the now-public Comet AI browser. The new program is aimed at both existing and potential Comet users, offering a financial incentive and a subscription bonus. Anyone participating will receive a personalized referral link; sharing it can generate a payout via the DUB tracking platform, which also allows users to monitor their invites’ effectiveness by clicks and installations.
Get a Free month of Perplexity Pro and claim your Comet invite card!
The core offer: when someone uses a referral link to download Comet and starts using it, the inviter receives a payout (the amount depends on country—$15 in the US, $10, $5, or $2 elsewhere), and the new user gets a month of Perplexity Pro at no charge. This approach positions the program as both an affiliate system and a way to drive deeper adoption of Comet’s Pro features. The rewards structure being geotargeted hints at a broader global marketing push, prioritizing higher payouts in markets where Perplexity wants to boost traction.
The “Invite and Earn” function will appear where the old invites dashboard was located. Perplexity is using its existing Comet invitation card designs, now repurposed for sharing referral links. While there’s no fixed timeline for how long the program will be active, its “limited time” label and use of the DUB affiliate platform suggest Perplexity is testing performance before potentially making it a long-term feature.
Perplexity’s move reflects a larger trend in the AI browser space, where companies leverage referral mechanics to accelerate user base growth while giving current users a tangible benefit. With Comet now available to everyone, the focus shifts from access control to incentivizing engagement and subscription conversion, fitting Perplexity’s strategy of building a sticky, multi-platform ecosystem.
