Meta's Vibes is evolving significantly beyond its initial role as a simple feed within the Meta AI app. While the company has confirmed testing a standalone mobile app in Brazil and Mexico, TestingCatalog has discovered hints of a dedicated Vibes website currently labeled "coming soon." The hidden functionality behind this site suggests a much more advanced product than what is publicly known.
The web version seems to welcome users with a project-based workflow, allowing them to create and manage multiple video projects from a central dashboard. This transition moves Vibes from a casual scroll-and-generate experience to something akin to a full-fledged creative studio. The core editor mimics the timeline structure familiar from Reels, featuring dedicated tracks for video, text, music, and voiceovers. This multi-layer setup enables users to produce cohesive, multi-scene stories rather than just one-off clips.
A preview of Vibes app UI
Character consistency is also a key feature, addressing one of the more technically challenging aspects of AI video today. Maintaining a character's visual coherence across multiple generated scenes has been a persistent industry challenge. If Meta can achieve this reliably, it would close a significant gap with dedicated tools like Runway and increase pressure on OpenAI's Sora.
Notably, references to Midjourney have been found within the new Vibes application. Meta's chief AI officer, Alexandr Wang, confirmed at launch that the company partnered with Midjourney and Black Forest Labs for early versions of Vibes while its own models matured. The ongoing presence of Midjourney references indicates that this partnership continues into the expanded product, at least for now. How this will eventually integrate with Meta's internally developed Movie Gen models, designed specifically for high-fidelity video generation, remains an open question.
Meta has been investing heavily across its entire generative AI stack, with Vibes positioned at the consumer end of this initiative. The standalone app strategy mirrors the Threads playbook: create a focused platform, iterate rapidly, and establish its own identity. A companion website would extend this reach to desktop creators, a demographic already targeted by competing tools like Runway and Pika. Given the rapid developments, an official announcement is likely imminent.
