Google has introduced Personal Intelligence to AI Mode in Search, targeting users seeking a tailored search experience that leverages their unique data. This capability is initially available to Google AI Pro and AI Ultra subscribers, who can now opt in to securely connect their Gmail and Google Photos accounts with AI Mode. The feature is being released to this select group, focusing on users who are already integrated deeply within Google’s ecosystem and are willing to use advanced AI capabilities.
(1/2) Personal Intelligence just landed in AI Mode – unlocking a Google Search experience that really *gets* you. Starting with subscribers, if you opt in to connecting Search to apps like Gmail and Google Photos, you can get responses that are uniquely helpful and tailored to… pic.twitter.com/Fw8pC7dAGy
— Robby Stein (@rmstein) January 22, 2026
Personal Intelligence allows AI Mode to draw on personal emails and photos to generate search results and recommendations that are highly relevant to the individual. Compared to standard search, this approach provides context-aware suggestions, such as referencing recent purchases or family travel history, to curate results that reflect the user’s real-life interests and needs. Early feedback from testers mentions discovering products and planning trips with a level of relevance not previously possible. Industry experts have noted that this represents a step beyond general AI-powered search by incorporating personal data directly into the search process, a direction not yet fully realized by other major search competitors.
Behind this development is Google, a company with a long history of integrating AI into its services. By expanding personal data integration within Search, Google aims to solidify its position as a leader in personalized digital experiences, hoping to attract users who value convenience and tailored results.
