TikTok, previously known as Musically, has made huge strides with its karaoke/dance/act concept for content, thus luring in a great portion of the younger generations in recent years, while also providing many business opportunities for artist and influencers. As a result of exactly that, a separate music tab has been added into the app to better accommodate singers and their albums and songs.
Now onto the nitty-gritty stuff, all verified artist accounts can choose to upload 15-second parts of their tracks to the platform for others to easily have access and sing along to. That does make smart use of the existing infrastructure and the sheer demand for the service.
The appeal to the youth makes it one of today's most popular social media platforms and the over half a billion installs on the Google Play Store are backing it up. The figures are relevant as of this moment and are expected to grow even more.
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