Instagram has been the one platform where all important personas reside, like influencers for example. For that reason only, a new "creators" feature has been in the works since last year by the Facebook-owned company to better accommodate them. It will offer extra perks such as in-depth analysis over their follower audience, filtering DMs, and more. Thanks to @wongmjane, there are early screenshots of this feature in the wild that let us take a sneak peek of what's to come. Please, continue reading.
What are all of the perks
As we mentioned at the beginning of this article, apparently, Insta will hand "creators" tools for managing their contact info and hiding as well as adding additional buttons with links. Besides, privileged profiles will have the ability to filter out unwanted direct messages and will have access to a special simplified inbox for managing message requests. Furthermore, they will be able to see detailed follower count and advanced statistics in-regards to user engagement. Of course, extra promotions will be included, thus, with a bit of magic from Instagram's algorithms, boosting ad revenues will be achievable.
Why does it even exist
The reason behind is to help creative types of people build their personal brands with no hassle involved, as stated by an Instagram product manager. This is all for 💰, so say goodbye to organic reach and hello sponsored posts.
In a nutshell, this is for sure a business move rather than anything else, where "creators" and Zuckerberg will be the ones that will benefit.
Images: Jane Manchun Wong (@wongmjane)
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