The F thing is a fashion fusion forward company of the traditional and the new. It is a community based fashion and lifestyle e-commerce and content platform aiming to help local businesses to grow at an international level and to give positive impact to millennials through video and written content, we aim to be able to be the first and leading company to do so in the South East Asian market.
The F Thing is officially launched as a part of rebranding phase on September 26th, 2017, previously known as BrandOutlet.co.id, which was founded in 2015. The F Thing marks the first fashion and lifestyle e-commerce from the MNC group, operated under PT Nusantara Sarana Outlet. The F Thing is also listed in IDEA.
The F factor
The “F” word has always been a fascinating word. It has been used for decades as an expression of both positive and negative emotions. Though considered as crude and explicit, the “F” word is understood and accepted almost universally, moreover to the younger generation. Hence one of the reason the birth of www.thefthing.com. Contradict to its origin, to us, the “F” word comes as a positive community/manner, in which we aim to have a two-way communication with the millennials, act as a guidance, a supportive community for millennials in doing life.
The F Thing’s main concept is based on 3 F words:
Fashion - Bringing local fashion players to the international market. On top of that, we aim to cover as many fashion & lifestyle news, trends, tips & tricks through various and relatable video contents.
Fusion - The F thing aims to be multi-present, we will continuously grow through various channels, online and offline, internationally.
Forward - A company that always aims to move forward, to bigger, better and brighter causes, not only for our own gain, but for the gain of the communities around us. The F thing aims to grow organically and through acquisitions to further build a positive strong millennial community.
- The F thing is a fashion fusion forward company of the traditional and the new
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