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# OpenAI to add shopping cart and merchant tools to ChatGPT
- URL: https://www.testingcatalog.com/openai-to-add-shopping-cart-and-merchant-tools-to-chatgpt/
- Published: 2026-01-24T13:15:35.000Z
- Updated: 2026-01-24T13:15:35.000Z
- Description: ChatGPT is testing a commerce-focused shopping cart and merchant tools, indicating broader plans for shopping features.
- Author: Alexey Shabanov
- Tags: ChatGPT News, AI Rumours, Latest AI News

OpenAI is developing new features aimed at making ChatGPT more transactional and commerce-friendly. Among the changes, a dedicated shopping cart section will be added, allowing users to track products they’ve shown interest in during conversations. This section will serve as a centralized space to review selected items, choose a delivery address and payment method, and finalize purchases within the ChatGPT interface. 

![ChatGPT](https://storage.ghost.io/c/2a/1b/2a1b1782-8506-4d7d-bf53-ad3fb52e2a0f/content/images/2026/01/ChatGPT-01-24-2026_01_22_AM.jpg)

The approach closely mirrors what Microsoft has rolled out in Copilot under the [shopping feature](https://www.testingcatalog.com/microsoft-prepares-copilot-shopping-updates-ahead-of-black-friday/), suggesting OpenAI is positioning ChatGPT for similar direct commerce integrations.

![ChatGPT](https://storage.ghost.io/c/2a/1b/2a1b1782-8506-4d7d-bf53-ad3fb52e2a0f/content/images/2026/01/ChatGPT-01-24-2026_01_22_AM--1-.jpg)

Another update in progress is support for **personalized responses in temporary chat** sessions. While these conversations are not saved long-term, the language model will still be able to use existing user data and chat history to tailor its replies, balancing privacy with customized assistance. 

> Temporary chat in ChatGPT has a new, currently hidden option that lets you still use personalization (memory, chat history, style and tone preferences) even though the chat is only temporary  
>  
> ChatGPT web app now also mentions new ChatGPT FinServ plans (Enterprise-like), shopping… [pic.twitter.com/CaMaeYlCmP](https://t.co/CaMaeYlCmP?ref=testingcatalog.com)
> 
> — Tibor Blaho (@btibor91) [January 23, 2026](https://twitter.com/btibor91/status/2014641267192561981?ref%5Fsrc=twsrc%5Etfw&ref=testingcatalog.com)

Additionally, a new submission page for merchants is in development. This tool will let sellers upload their product feeds, providing a pathway for their listings to surface in ChatGPT’s shopping-related flows, a move that could appeal to small business owners and online sellers seeking a broader reach.

These features point toward a broader product strategy of making [ChatGPT](https://www.testingcatalog.com/tag/chatgpt/) more useful in daily tasks, including shopping and personalized support. While there’s no clear timeline for public availability, recent comments from Sam Altman indicate that more codex-related products and capabilities are also planned in the near future.