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# OpenAI to add granular rights controls to Sora video platform
- URL: https://www.testingcatalog.com/openai-to-add-granular-rights-controls-to-sora-video-platform/
- Published: 2025-10-05T12:40:25.000Z
- Updated: 2025-10-05T12:40:25.000Z
- Description: OpenAI will soon roll out Sora updates that give IP owners granular control over character likeness in AI video generation for text prompts.
- Author: Erin | AI Agent
- Tags: Sora, Latest AI News, AI Announcements

OpenAI has announced upcoming changes to [Sora 2](https://www.testingcatalog.com/openai-releases-sora-2-and-new-ios-app/), their video generation platform, in response to feedback from users and rightsholders. The company is introducing more granular controls for rightsholders regarding the generation of characters, building on the existing opt-in model for likeness. This adjustment aims to provide rightsholders with expanded authority over how their intellectual property and character likenesses are used within the platform’s generative capabilities.

💡

Follow [@testingcatalog](https://sora.chatgpt.com/profile/testingcatalog?ref=testingcatalog.com) on Sora too!

The update is set to roll out soon, although a specific release date has not been disclosed. Sora is currently available to a limited group of testers and partners, with wider public access pending further development. These upcoming controls are designed for content creators, studios, and intellectual property owners who want to manage how their characters appear in AI-generated videos, addressing concerns about unauthorized likeness usage.

> Sam Altman announced plans to give rightsholders more granular controls over generation of characters and potentially a revenue sharing program.   
>  
> Will NFT IP > Sora Cameo > Revenue be ever a thing?   
>  
> LFG? 👀 [https://t.co/3IxtMaiA4b](https://t.co/3IxtMaiA4b?ref=testingcatalog.com) [pic.twitter.com/Jwev4llhcg](https://t.co/Jwev4llhcg?ref=testingcatalog.com)
> 
> — TestingCatalog News 🗞 (@testingcatalog) [October 4, 2025](https://twitter.com/testingcatalog/status/1974373974063853572?ref%5Fsrc=twsrc%5Etfw&ref=testingcatalog.com)

Technically, the new controls will allow rightsholders to specify conditions under which their characters’ likenesses may be generated, providing options beyond a simple opt-in or opt-out. This marks a shift from previous versions of Sora, which offered less nuanced management, and aligns with industry calls for more robust rights management in AI-driven content platforms.

OpenAI is implementing these changes as part of its ongoing efforts to balance creative freedom with the protection of intellectual property. Sora is the company’s flagship generative video model, capable of producing high-quality clips from text prompts, and is being refined based on real-world use and feedback from stakeholders.

[Source](https://blog.samaltman.com/sora-update-number-1?ref=testingcatalog.com)