This app only allows you to connect with people whose phone number is in your address book. One of the core aims behind is not to turn your personal relationships into media.
The app has basic functionality for handling user accounts and their connections. It also allows users to post the content on their feeds as well as participating in different groups.
It may become an interesting alternative to WhatsApp or even Facebook for some people. It is still a bit unclear if HelloApp will be trying to prevent media and brand accounts to come to the network in case if it will get popular though 🤔
HalloApp is also available in beta and you can opt-in via Google Play as always.
Source: The Verge