UNBLND is a new app that aims to help you to meet other people based on your interests, activities and location. This app was released in October 2020 and has only 100+ installs at this moment.
UNBLND is a new app that aims to help you to meet other people based on your interests, activities and location. This app was released in October 2020 and has only 100+ installs at this moment. It looked perfect to me at the beginning but after some time I noticed something. I was testing this app for two days and I was browsing it's listing page, website and social profiles. The problem was the following - I wasn't able to name this app inside my head. If somebody would ask me to verbally name it, I would say "something like unbld...something". It is clear that you can read it as "unblind" for example but in its shortened form it just doesn't stick.
I was testing this app for two days and I was browsing it's listing page, website and social profiles. After some time I noticed that I wasn't able to spell the name of this app inside my head. If somebody would ask me to verbally name it, I would say "something like unbld...something". It is clear that you can read it as "unblind" for example but in its shortened form it just doesn't stick for some reason.
After you install the app, you can actually see exactly what you were promised. The app is very responsive and fast. All app components are well made: buttons, colours, icons and fonts and I don't have any extra comments regarding the UI library that is used underneath.
On the UX side, a lot of UI elements could be regrouped and optimised in a better way. For example - the navigation menu is located on top of the app while it will be much easier to access it as a bottom navigation panel.
During the onboarding process, you will get asked about your interests and activities via swipe cards UI. After it's done - you will be placed to the chat together with people who have something in common with you. During my onboarding, I swiped out 95% of the cards as not relevant and ended app in a chat with two other people. I said "hi" and that was the end of my user flow. It also took me a while to realise that this "Welcome" text at the middle of the screen is actually a link to the chat which I can open.
I think that all onboarding, UX or functional issues can be easily fixed within some time. However, it wasn't really clear for me who is the target user for this app:
- Before going further, it encourages you to meet with other people during the COVID time. But the team build a separate app - meet@UNBLND in order to address this.
- All the hobbies and interests mentioned in the app are extremely generic. For example, There are hundreds of different game types and if I like playing one of them it doesn't mean that I would enjoy playing others. And this applies to all other categories - books, films, shopping, whatever.
- If you have a hobby, you probably would know where to find like-minded people already because there are a bunch of social networks which people are already using.
- Without many people on the platform, new people won't find anything or anyone here and it is something that would make people leave the platform at the beginning of their journey.
The app is aiming to cover a very broad audience. The only reason why I could think about using UNBLND app will be a niche community that matches one of my interests. For example, I am not interested in "gaming" but I enjoy playing "Among US", I am not interested in "Technology" but I love "Android", etc.
If the niche or niches are defined, it will be much easier to figure out what type of content to put inside the platform to attract new people and keep existing users engaged.
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